When you own a business, image is really important. Our image can bring the right business. Honestly I wish we could just focus on our hearts, and then worry about image later, but that’s just not the case in this world. 1 Samuel 16:7 says, “But the Lord said to Samuel, “Do not look at his appearance or at his physical stature, because I have refused him. For the Lord does not see as man sees;[a] for man looks at the outward appearance, but the Lord looks at the heart.” So God looks at the heart, but we people need to see the image. We’ve been a Murrieta Chiropractor for over 10 years, and it used to be that you could throw up any old website, much like a billboard along side the freeway, and it would attract business. But not anymore. The image we portray as a business, will generate interest, and therefore, more business.
A website can be the single most important advertising tool for a business to convey an image. It is for us, and Google pretty much has the final say as to “who gets to the top of the Google search”. If you don’t know, this single thing, getting to the top (again, such a worldly perspective), and staying there, makes the difference between the phone ringing and not ringing, in a single day. If Pure Chiropractic drops down to #3 or #4, we feel it. People like who is at the top, even if they don’t know them. Right? When I’m doing a search for something, let’s say, “copper rain chains”. I would type that into Google and I tend to shop around the top of the first page. In my mind, they do the best business and must be reputable because after all, they are at the top! I’m not going to scroll down to the bottom of the second page of names of businesses. No. I want a #1 business to buy from! There are many things Google looks at to keep a business at the top. First off they send what are called spiders or crawlers, through websites scanning and searching for back links to other sites. Then there are things like back links (note all the back links I created in this post, that point directly to www.purechiroforyou.com), SEO, clean websites, key words, and the like. It all makes my head spin honestly.
All of this to say, we had a new website built. Ok, it just took me about 2 seconds to type those words but I can honestly tell you the process has been something else! Of course our friend Travis did it for us, just like he helped me with homehatchery. But www.homehatchery.com, is a Word Press blog. It’s not from scratch, so to speak. www.purechiroforyou.com, is a hand built with code, “from scratch” website. Travis designed it from the ground up, and put the things in it that we wanted, as opposed to a theme that you’re sort of locked into when you start a simple blog (website) from a template. One of the first steps we made in creating our website, was the Home page with our image ing it. And the single most important thing on that page, is what’s called a “hero image” for our image.
This is Sam and Travis. Sam is Travis’ friend who came out one day to capture our “hero image” for the Home page of our website.